The Soul of Fashion

1933-2019

Brandmark Collective

Translating Iconic Brands into the Hospitality Space

Purpose

BMC was established to take globally iconic brands into the hospitality space (hotels, resorts, residences, private clubs, food and drink outlets and spas) on one centralized platform.

We strive to optimize returns for our developers & owners and are focused on creating the ultimate guest experiences across all of our brands.

we craft experiences. BMC assists our brand partners to seamlessly extend their brands into the hospitality space: protecting and enhancing their brand equity.

BMC works with our brand partners to help them achieve their brand strategy and goals, targeting the locations and markets where they need to be.

Diversified Platform

We Cover Five Integrated Verticals

Hotel & Resorts

Traditional hotel and resort model as appropriate for each brand partner.

Private Clubs

Private club overlay on the traditional hotel and restaurant model.

Spa

Urban and resort spas: integrated and stand-alone.

Food & Drink

Targeting F&B outlets in high foot traffic locations (city center, malls, mixed use, etc.). Concepts include nightclubs, fine dining, brasseries, cafes and fast casual.

Residential

Strategic brand licensing and interior concepts for projects in international gateway markets.

Strategy

Brand & Experience Led
Value Creation

Brand Suite

'Under One Roof', across multiple customer segments and markets to meet the differing needs of each project and developer/owner.

Translating the Brands

Craft unique hospitality products built to the specific DNA and incorporating the creative essence and aesthetic of each brand.

Existing Customer Base

Leverage the existing brand affiliation and market profile of established fashion and lifestyle brands to deliver an inbuilt customer base and revenue opportunities for each hospitality product.

Operations

In-house management of hotels, resorts, residences and private clubs delivering consistent customer experiences and services.

Business Model

Asset light strategy. To grow our suite of globally recognized brands through long term win win brand and hotel management agreements.

Creating Unique Experiences

Create 'destination' and 'experience driven' hotels, residences and resorts for both the international market and locals with a focus on food and drink and a private membership component, in certain markets.

Central Expertise/Local Execution

Central creative, technical services and operations teams across multiple brands and geographic locations deliver scale and scope of economies executed locally.

Owner Focused

Owner friendly model, process and cost structure for each brand and hospitality product. Flexibility for management JV structures.

Strategic Markets

High growth and Tier 1 markets aligned with the brand's customer base and brand positioning.

Brand One:
Karl Lagerfeld

Karl Lagerfeld Hospitality is a collection of hotels & resorts, residences and private clubs to be located in major markets around the world.

Karl Lagerfeld is often cited as the most influential fashion designer of modern times.

Design director of both Chanel and Fendi, who continues to re-imagine the world of fashion: always surprising, ceaselessly elegant and entertainingly whimsical.

More 'artist' than fashion designer, harnessing his inventiveness as an illustrator, a photographer, a film-maker, an interior designer and now the inspiration for a unique hotel brand centered on the premise of 'new luxury':

Underpinned by the timeless needs  of guests to be made to feel special, yet shaped by a thoroughly modern and relevant interpretation of 'luxury'.

Each hotel will reflect the local culture and style of its surroundings and will always stay true to the brand's commitment to excellence in service, style, and hospitality.

Brand Two:
A Global Travel Brand

Soon to be announced.

Operations Philosophy

Creating the Ultimate Guest Experience

Customer experience as our starting point - guests are focal in all our thoughts and actions across all brands. We place the guest experience at the centre of everything we do.

"Reverse thinking model" - applied to design all processes with the guest in mind. We are obsessed about every detail of the Guest Journey, seamlessly integrated across all functions of the hotel.

Creating memorable experiences, small and large - unforgettable and loyalty enhancing.

Individualized experience for our guests - offering one-on-one personalized engagement at every touch point, online in the digital space, or in a distinctive physical arena.

Team members are individuals - with personalities, coached and empowered in an engaging working environment. They are intuitive and interact with our guests at every step of the journey.

BMC Talent Management - Our people create the guest experience and are our core assets. The "BMC Talent Development Cycle" is a structured process to develop our talent and to define and measure performance. Leaders are fundamental enablers and are selected, developed and appraised agains the "BMC Leadership Profile".

Team

Uniquely Diversified International Experience | Sector Relevant

Board of Directors

Tony Kurz
Director

Brett Mankey
Director

Wolfgang M. Neumann
Non Executive Director

Executive Team

Tony Kurz
Chief Executive Officer

Brett Mankey
President

Mark Symonds
Chief Development Officer

David Williams
Chief Creative Officer

Monique Singer
EVP Marketing

Projects Press

Contact

Beethovenstraat 184
1077 JX Amsterdam
The Netherlands
info@brandmarkcollective.com